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MDP
Seven skills, each with the logic behind it. Read every section or skim the list to find out if one of these use cases is is relevant for your marketing team.
Skill 1
Dashflow connects your channels, web analytics, and CRM into one model. Contacts resolved across sessions, devices, and systems so every event belongs to the same person. Cross-channel attribution, journey mapping, and funnel reporting all run on this single layer.
Skill 2
Automated checks that catch broken tracking, UTM-parameter chaos, and missing events before they corrupt your reports. Detailed Quality and Governance Reports and alerting systems.
Skill 3
Map every touchpoint from first click and content engagement to closed deal. See how prospects move across channels, content, and sales interactions and which activities support the sales process.
Skill 4
Track every stage from first click to closed-won. Proove with data if lead quality or sales performance is the bottleneck.
Skill 5
Diminishing returns curve fitting that models marginal ROAS per channel at every spend level. See exactly where each dollar stops working, simulate reallocation scenarios, and get specific budget mix recommendations.
Skill 6
Attribute revenue to blog posts, LinkedIn content, YouTube videos, and social campaigns. Know which content formats and topics actually bring qualified leads and revenue, not just engagement.
Skill 7
Measure traffic, conversions, qualified leads and revenue from AI assistants — ChatGPT, Perplexity, Gemini, and others. Calculate real ROI from AI-driven discovery.
1
Single source of truth
95%+
Data quality score
Full
Funnel visibility
24/7
Automated monitoring
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